Search Engine Optimisation in Yorkshire
With well over 20 million searches a day going through the major search engines, the visibility of your web site within those search engines has a dramatic effect on the way you work.
Webrouser’s proven search engine optimisation methods will ensure that your website achieves top search engine rankings for relevant, targeted keyphrases.
Webrouser is a manual search engine optimisation service as there is, to put it quite bluntly, no software on the market that even comes close to achieving the results that our clients’ sites have achieved.
We are not web designers, that is another specialised field. We are search engine specialists and we, based just half an hour from Leeds, are here to help your business grow through increased traffic generated through the search engines.
Quite simply, here are the 6 steps to having a successful website
- Have a website
- Get your site hosted by a reliable and responsible hosting provider
- Ensure that your website can be found by your prospective customer
- Ensure that your prospect is met with what he was searching for
- Make your site interesting, in design and content
- Direct your prospect into making contact / buying / contributing.
Webrouser is going to assume that you have a website and it is hosted somewhere decent. Search Engine Optimisation comes next. We can certainly put you in touch with a reputable web design company, internet copywriters and experienced web marketers but here we concentrate on Number 3.
Search Engine Optimisation does not concern itself with the graphics and look of the site, we are all about content, keyphrases, keyword density, internal and external linking structure and, in general, making sure that the search engine robots come to your site, can get through all of your site, like what they see and report back to the boss with a glowing report.
Webrouser research shows that most search engine users don't look past the first two pages of results returned by their favoured search engine and they certainly don't click on sponsored results if they have found something in the organic search. If your website does not appear in the natural listings, you can either give up, or get involved with search engine optimisation.
We actively encourage clients, who have take up a PPC campaign (probably because they couldn't get the site onto the first page otherwise) to run the two in parallel until they notice that they are getting more quality traffic through our methods.
Fact : People who are actively searching for your products or services are qualified prospects who, in the most part, have already made the decision to buy! If your site is not geared towards their search, you’ve missed a sale. Yahoo and Google together hold almost 90% of the search engines' market share.
You may have already been contacted by a company who will ‘submit your website to over 500 search engines for just £12.99’ (or similar). Don’t waste your money. At Webrouser, we concentrate on Google, Yahoo, MSN, Alta Vista, Excite, Ask and Lycos. That’s 99.8% coverage.
For a free consultation in Yorkshire (or beyond),please fill in the form.
